Great American Scorecard—Kraft Heinz

Great American Scorecard for CEOs

Company:                                            Kraft Heinz
Sales:                                             $26,480.0 million
Sales per Day                                $      72.5 million
CEO Total Compensation            $       5.3 million

American Jobs Eliminated                5,150

Income transferred from
Main Street to Wall Street  (est)      $386.3  million
                                        (The Reverse Robin Hood)

Put American Jobs First and Shareholder Profits Second Score
1 Publicly state it is in the company’s long-term best interests to put “American Jobs First and Shareholder Profits Second.”
2 No longer use the goal of maximizing short-term profits for shareholders to justify, formulate, and implement any strategy, initiative or cost action that eliminates an American job or to compensate the Executive Officers.
3 The company decides when to hire an employee. Let the employee decide when their American job is no longer needed, which may occur with either an Equitable Employment Termination Agreement, (similar to a Golden Parachute), or by personal choice to leave.
Promote Long-term Growth and Productivity Improvements Score
4 Compensate and reward Executive Officers for creating long-term sustainable growth, that also creates American Jobs.
5 Share the profits of investments that improve the company’s productivity with employees in the form of higher wages, bonuses, and benefits.
Composite Score

The Kraft Heinz Company is an American food company formed by the merger of Kraft Foods Group and Heinz in 2015. The merger was backed by 3G Capital and Berkshire Hathaway, which invested US$10 billion in the deal, making Kraft Heinz worth about US$46 billion.  In 2015 the Kraft Heinz Company had 13 different brands with $500 million or more each in annual sales.

Bernardo Vieira Hees is a Brazilian economist and businessman. He has been the chief executive officer (CEO) of H. J. Heinz Company since June 10, 2013. He previously served as CEO of Burger King Corporation and America Latina Logistica, Latin America’s largest railroad and logistics company. Hees is also a partner in the global investment firm 3G Capital.

Kraft Heinz should take the CEO Challenge knowing that putting American jobs first is in the long-term best interests of the company and our country.