Target debuts fleet of new small stores
- Target has begun its planned brick-and-mortar revamp, and will re-grand open eight units in the Dallas market to celebrate recent renovations, according to the Dallas Morning News.
- While the company didn’t outline the level of investments in Chicago, outlays for 28 existing-store remodels in the Dallas-Forth Worth area total $220 million, an average of $7 million per store and the most of any market, according to the Dallas Morning News. The new formats include removable walls and design elements that came out of customer research, according to the Dallas Morning News.
- In July, Target will grand open seven small “flexible-format” stores, all in densely populated areas and many near universities to serve a younger customer base. This is the first round of three in Target’s store-opening schedule and investment will be particularly heavy in Chicago and Dallas, including a 21,000 square-foot mini-store near the University of Chicago and plans for six other similarly tiny stores at Clark and Belmont, Lakeview Ashland, Downtown Evanston, Oak Park, Skokie and Rogers Park.