AdColony cuts nearly 100 American jobs as part of a shift in strategy

Mobile ad specialist AdColony cut nearly100 jobs as part of a shift in strategy

The mobile ad company AdColony cut close to 100 jobs last week, according to people familiar with the matter.

The company, which has placed software in thousands of mobile apps, cut back on its work force as it is moves to focus on more automated, or “programmatic” ad sales options. AdColony is also shifting away from selling generic mobile banner ads to more rewards based ad offerings–such as people watching an advertiser’s video ad to receive access to content, points or offers, said people close to the company.

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